Council Memo

Request to increase grant funding from $20,000 to $30,000 annually for Frontier Days Worlds Oldest Rodeo. Funding is available in the FY20 Bed Tax Fund.


Department:City ManagerSponsors:


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Document Comments

Recommended Action: MOVE to increase grant funding for Prescott Frontier Days World’s Oldest Rodeo™ to $30,000.00 annually, from Transient Occupancy Bed Tax.


Item Summary


Representatives of Prescott Frontier Days have asked that the City Council consider increasing the tourism grant amount for the World’s Oldest Rodeo ™ from $20,000 to $30,000.00 annually. 




The grant amount for the rodeo has been set at $20,000.00 for over 10 years.  Over the past several year, ticket sales, and attendance have increased annually.


From a tourism perspective, the World’s Oldest Rodeo epitomizes Prescott’s Western heritage, and considered one of the City’s must-see events.  The Frontier Days Parade and related events brings an estimated 30,000 people to Prescott. 


The Tourism Office has been working with organizers to increase visitation from leisure travelers through rodeo packages, and coordinating bus tours, so more visitors from Phoenix and other parts of Arizona can visit.


This is a treasured event, and a pillar of Prescott’s tourism attraction efforts.


At their May 7, 2019 meeting the Tourism Advisory Committee voted unanimously to recommend increasing this grant amount to $30,000.00.


Financial Impact


This action would increase the Transient Occupancy Bed Tax expenditures by and additional $10,000.00 for Fiscal Year 2020, and increased the grant for Prescott Frontier Days World’s Oldest Rodeo™ from $20,000.00 to $30,000.00 annually.



Meeting History

May 28, 2019 3:00 PM Video City Council Voting Meeting
draft Draft

Councilman Goode pulled from the Consent Agenda for further discussion.

Councilman Goode discussed the background of support for the Rodeo being set at $20,000 as a budgeted item for the last 20 years. This allocation should be approximately $38,000 based on inflation so they are simply going to be getting an equivalent amount of funding for what this event brings to Prescott. The funding is available through the Bed Tax Fund and this is a highly valuable event. pulled Consent Item 8.B.

Councilman Lamerson acknowledged that this is a signature event and a major tax generator during the summer so it is important to invest in it.

MOVER:Alexa Scholl, Councilwoman
SECONDER:Steve Sischka, Councilman
AYES:Greg Mengarelli, Billie Orr, Steve Blair, Phil Goode, Jim Lamerson, Alexa Scholl, Steve Sischka